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From Idea to Beautiful Brand in 48 Hours

This course will teach you how to create a clean, professional-looking brand in one weekend, even if you don’t know anything about design.

Because let’s be honest, you don’t have months or millions to build a brand around an idea you haven’t tested.

But you also know that you can’t test a mess.

So how do you get your idea out the door while looking professional and without costing you anything more than a few bucks and a bit of time?

Designed for Action-Takers

This course is designed for the action takers who want clean design in a fraction of the time.

Those who value execution over information.

It’s for you if you crave simple learning and fast results without a truckload of theory.

Because winning is all about executing.

Come Sunday night, you’ll have a cohesive brand to launch your idea into the world.


“I can't believe I'm no longer procrastinating!”


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CATRIN JOHNSON, SIMPLE LOVELY USEFUL
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The Weekender Details



The Getaway is divided into two modules. Each module contains 1-3 videos—38 minutes or less!

Each lesson should take you from 30 minutes to 1 hour to learn and implement.


DAY ONE / PREFLIGHT: THE BRAND BLITZ


Lesson One: Design Your Moodboard


You’ll use Pinterest to create a moodboard which will be the inspiration for your brand personality, identity and style.


Lesson Two: Choosing Fonts & Colours


Your fonts and colors form the foundation of your brand. I’ll walk you through how to choose fonts that go together, a color palette that pops, and how to put them together into a style guide. This step will make the rest of your design process so much easier


Lesson Three: Design Your Logo


Using key design principles, I’ll teach you how to create three logo types (in order of difficulty). You’ll end up with a simple font-based logo that looks ace.


DAY TWO / WHEELS UP: THE DELIVERY


Lesson One: Design Your Lead Magnet


Create a lead magnet that is consistent with your brand.


Lesson Two: Design Your Landing Page


Your landing page is key to gauging interest in your idea. This has to look good, and, after this lesson, it will.


Lesson Three: Designing Social Media Graphics


Running a tight social media campaign will generate interest in your idea and put eyes on your landing page—flower to the bees.


WHETHER YOU’VE RUN A DOZEN BUSINESSES OR ARE LAUNCHING YOUR FIRST IDEA, DESIGNING A COHESIVE BRAND IS ESSENTIAL TO YOUR SUCCESS AND IT HAS NEVER BEEN EASIER.



Your Design Mentor

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HI I’M GRETCHEN, A SELF-TAUGHT DESIGNER WITH A BACKGROUND IN TECH WHO FIGURED OUT SIMPLER, FASTER WAYS TO DESIGN BEAUTIFUL BRANDS.

I aim for clean, essentialist design and have learned that it’s easy to achieve through systems I've built which takes away a lot of time-intensive decision making.

In three years I’ve built a profitable business where I can charge a premium for my services. I’ve created frameworks (which I teach you) that get me 80% of the results with 20% of the time and effort.

This is the course I wish I’d had when I was just starting out. It would have saved hundreds of hours of research and helped me build a profitable brand faster—now it can do that for you.

How We'll Get There

DAY ONE /
PREFLIGHT: THE BRAND BLITZ


1 Design Your Moodboard

You’ll use Pinterest to create a moodboard which will be the inspiration for your brand personality, identity and style.

2 Choosing Fonts & Colours

Your fonts and colors form the foundation of your brand. I’ll walk you through how to choose fonts that go together, a color palette that pops, and how to put them together into a style guide. This step will make the rest of your design process so much easier

3 Design Your Logo

Using key design principles, I’ll teach you how to create three logo types (in order of difficulty). You’ll end up with a simple font-based logo that looks ace.

DAY TWO /
WHEELS UP: THE DELIVERY


1 Your Lead Magnet

Create a lead magnet that is consistent with your brand.

2 Your Landing Page

Your landing page is key to gauging interest in your idea. This has to look good, and, after this lesson, it will.

3 Your Graphics

Running a tight social media campaign will generate interest in your idea and put eyes on your landing page—flower to the bees.

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Never Gonna Give You Up Options

Breakthrough Edition

  • Get the branding mini-course videos
  • Cloud-based, customisable templates
  • PLUS access to the exclusive FB community for 1:1 feedback so you're confident that you're on the right track
  • 8 Live Group Q&A calls because you can never ask too many questions
  • PLUS 2 branding breakthrough consultation sessions to help you stay on track

Buy Now (Instant Access) $298

A $1100 value!

Club Edition

  • Get the branding mini-course videos
  • Cloud-based, customisable templates
  • PLUS access to the exclusive FB community for 1:1 feedback so you're confident that you're on the right track
  • 8 Live Group Q&A calls because you can never ask too many questions
  • PLUS 2 branding breakthrough consultation sessions to help you stay on track

Buy Now (Instant Access) $98

Over $500 in value!

THE BRAND TOUR Weekender ensures you…


​​​​​​​CREATE A POLISHED BRAND IN A WEEKEND.

DON’T SPEND A FORTUNE (BUT LOOK LIKE YOU DID).

GET THAT IDEA YOU’VE BEEN SITTING ON OUT OF YOUR HEAD AND INTO THE WORLD.